Wednesday, 29 October 2014

Exclusive Australian Boohoo Collection

boohoo introduce ‘The Edit’
A new SS14 collection built around the 8 key wardrobe essentials every girl should own

This Spring Summer sees leading UK based fashion retailer boohoo introduce ‘The Edit’. 
The new season collection delivers the latest SS14 trends with something for every occasion from the upcoming festival season to Christmas holiday, but this season all of the trends have been built around a 8 piece capsular wardrobe. 

'We travel to Australia regularly and noticed that the ever fashion conscious Australian girl often built her outfit around a classic wardrobe essential, such as the denim cut off or classic white shirt.  Building on this idea we decided to build our new season trends around these key items.               Carol Kane, CEO at boohoo

The Edit is made up of the classic white shirt, the boyfriend jean, the Breton top, denim cut off, classic white blazer, the skinny jean with ripped knees, the lace white dress and denim shirt.

Inspired by the casual elements of Australian fashion, California Road Trip is a relaxed trend with simple silhouettes and a cool toned colour palette. Key pieces include the white maxi dress and the tasselled top, with denim playing a big part of the collection.

Teamed with the basics, Liquid Metal is a structured trend of elegant co-ordinates and dresses with a metallic focused endgame.  Key details of the range are sequin embellishment and a colour palette of gold and silver with complimenting accessories such as the body chain and metallic gladiators.

Bold tones and tribal prints are the main focus of Indian Jungle, a textured trend with a heavy emphasis on detailing. Beading, feathers and jewelled accents are set on running shorts and longline kimonos, with key accessories including printed headbands and gold accents.

A little bit about boohoo  
·         From Manchester’s best kept fashion secret to one of the fastest growing international etailers, has quickly evolved into a global fashion leader of its generation. 

·         Combining cutting-edge design with an affordable price tag, boohoo has been pushing boundaries for the past eight years to bring you all the latest looks for less.
·         With up to 100 pieces hitting site every day and a new collectioneach week, we never stop - its 24/7 fashion at its best.

(See the following post for Dressing Down Unders Favourite pieces from the collection.)

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